EVICTION NOTICE
We've built 600 ads. Before we run a single one, here's the context that resets expectations: we pulled Meta's public Ad Library and counted what the brands you know are actually running right now. A gummy-greens brand our size has 920 live at this moment.
Creative built and waiting in the Library. It goes live once our Meta ad account and media buying are stood up. That's the next phase, not today.
A gummy-greens DTC brand with 53% more ads live on Meta than the 600 we've built.
A direct supplement peer runs 920. AG1 runs 300, Liquid Death 260. The 600 we've built sits right in that competitive band, ahead of most, behind the most aggressive.
Winning on Meta is a volume game: only 5–8% of ads win, so you ship to find them. These brands have whole creative teams. We have an engine that out-produces a team for cents.
That 600 was built fast and it's editable and still growing. Any of these brands' counts is a number we can match or pass in days, not quarters.
The question was never "is 600 too many?" The brands winning your category run hundreds to nearly a thousand active ads at any moment, because that's what it takes. 600 is table stakes. The unfair part isn't the number, it's that we built it without a team or a dollar of ad spend, and we can keep going.